TalNet Services

what Do We Do?

Media Strategy

product / Service Branding

Problem Domain:

1. Your product or service has to be uniquely positioned in the market for your customer to recall your brand and in effect, generate revenue for your company

Solution:

1. With a strong understanding of your competitive landscape and your target audience, TalNet will work with you to create the branding for your media campaign that differentiates you from your competition in the most effective way

media Research / Statistics

Problem Domain:

1. Your market needs to be thoroughly researched with the accurate statistics of your competition before you do that important product or service launch

Solution:

1. TalNet undertakes research and collates statistics based on your requirements and provides you exhaustive analytical reports to help launch an effective marketing campaign

advertising & Creative Conceptualization

Problem Domain:

1. Creative concepts play an important role in your campaign. The key differentiator between your product and your competitor is the perception that your TV commercial, online banner or print advertisement portrays to your customer

Solution:

1. TalNet brings an edge to your campaign through creative concepts that most aptly bring out your message to your audience

media Production Consistent With Branding

Problem Domain:

1. Executing your campaign requires various technical resources and know-how which could be as simple as building a website to as complicated as producing a television commercial

Solution:

1. With its exhaustive database of freelancers of international quality, TalNet organizes and executes your media production activities to best fit within your campaign schedule and your organization quality standards

media Marketing & Planning

Problem Domain:

1. Planning your media campaign is a key part of your budget spending activities. For e.g. putting up a hoarding where your target audience is primarily active would make a huge difference to the value received to the money spent ratio

Solution:

1. TalNet plans and customizes your media spend to effectively meet your campaign requirements

media Buying

Problem Domain:

1. Negotiating with media channels to acquire the best position for your message is a daunting task and the correct position at the best price is an important decision for any media campaign

Solution:

1. With its preferred relationships with most South Asian media channels, TalNet negotiates on your behalf and ensures your media spots are played at the best possible positions

campaign Monitoring

Problem Domain:

1. Monitoring is an important aspect of any marketing campaign to understand whether the requirements set by the campaign are being met

Solution:

1. TalNet monitors your campaign closely and ensures the execution is as per agreed terms with the media partners

campaign Reporting and Analysis

Problem Domain:

1. How is your campaign doing? Analysing your campaign ensures that you can tweak it to cater better based on the results

Solution:

1. TalNet provides you detailed weekly / monthly analytical reports through your website hits, call monitoring and campaign code analysis and makes recommendations based on the ongoing results

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Online Strategy & Marketing

1. In an increasingly cyber-savvy world, it is critical today to have an online strategy in place for your products and services. TalNet offers the following online services for its clients:

web Design and Marketing

Problem Domain:

1. Your website is your face to the world. It is important to ensure that you reach out to your customer and your customer responds back in the most efficient and effective way

Solution:

1. TalNet designs your website to ensure that your services are marketed online in the most effective manner. We also install analytical software to understand the behaviour of your online visitors

search Engine Optimization (SEO)

Problem Domain:

1. Search Engine Optimization is the process of designing your website in a way that ensures it is at the top of the list during customer searches on major search engines like Google, Yahoo or MSN

Solution:

1. TalNet uses a 24x7 real time monitoring mechanism to ensure that your website is optimized

search Engine Marketing (SEM)

Problem Domain:

1. Search Engine Marketing is the process of bidding for strategic and most common keywords used by your potential customers in their respective favourite search engines to assist them to find relevant businesses offering services that they are looking for

Solution:

1. TalNet uses a 24x7 real time monitoring mechanism to ensure that the most competitive and strategic keywords are bid for to ensure maximum visibility and clickthroughs by potential customers, thus ensuring maximum return on investment

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PR

event Planning and Management

Problem Domain:

1. Your media campaigns have to be complemented with participation in events to let your customer have a feel of your brand

Solution:

1. TalNet’s experienced event managers will work with you to plan and manage your event that complements your media campaign

sponsorships

Problem Domain:

1. If you are conducting an annual event for your customers and would like to bring on sponsorships to reduce your overheads

Solution:

1. TalNet works with a lot of corporate clients and is experienced in creating sponsorship packages based on the reach of your event to attract appropriate sponsorships

press & Online Articles

Problem Domain:

1. It is highly effective to have articles written and published strategically to augment your marketing campaign

Solution:

1. TalNet will create your articles and publish it in press and online media

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